Art of Football build on KickStart Success

Young entrepreneurs Art of Football, who design, print and sell products celebrating iconic moments in sport, have moved to bigger premises in Nottingham.

Luke and Gabe Cuthbert have steadily built on the success of Art of Football after winning the Baldwins KickStart Young Entrepreneurs Awards in 2014.

The brothers secured a £10,000 grant and £10,000 worth of mentoring and accountancy advice for winning the annual award from Baldwins Accountants, who now have 42 offices in England and Wales.

Luke, aged 25, and Gabe, aged 23, have expanded their business to move from 600 sq ft premises in Sneinton Market to 1,000 sq ft premises at the same site in Nottingham city centre.

They have also taken on their first employee, Anthony Newbold, as full-time production manager to produce and dispatch prints, T-shirts and other clothing as well as maintain stock levels.

Art of Football is expanding into new products and has produced 100 limited edition wallets for Father’s Day on June 18.

Luke said winning KickStart had kick-started Art of Football into life.

“It is over three years since we won KickStart and the business is going really well,” he said. “Gabe has finished his degree at London University of Art and has joined me in working in the business full-time.

“When we won KickStart, we wanted to expand from football into other sports and we are now doing that since we are producing items related to rugby, boxing and cycling.

“We are working more closely with football clubs by getting licences and having our stock in their club shops which is currently Newcastle United, Ipswich, Hibernian and Newport and possibly Nottingham Forest soon.

“There was quite a lot of interest when Leicester City won the Premier League title last season since we produced a T-shirt featuring their 12 defining moments but the most popular T-shirt last year was with Wales’ success in the European Championships.

“We have sent our T-shirts to 60 countries with the latest being Japan and the Faroe Islands.

“All this has meant we have moved into a bigger unit at the same site at Sneinton Market and since our target is for long-term expansion, we have the room to grow and hopefully get bigger and better.”

Luke said Baldwins continue to give Art of Football financial advice, support and mentoring.

“I would urge any young entrepreneurs to enter KickStart because there is no doubt winning the competition gave us the platform to succeed,” he said.

“Winning increased our profile but once the dust had settled, receiving their support and business advice was vital in making sure we didn’t fail in the long-term.”

David Baldwin, director at Baldwins Accountants, said Art of Football has thrived since winning KickStart.

“We launched KickStart to give a helping hand to young entrepreneurs and Luke and Gabe Cuthbert are a shining example of the kind of business we wanted to help,” he said.

“They had a fantastic idea and the design and high standard of their products means they stand out from the crowd not only in the UK but around the world.

“Their expansion is great news and I hope their success encourages other young businessmen and women to enter KickStart to take their business to new heights.”

Applications for the fifth Baldwins KickStart Young Entrepreneurs Awards are now open for 18-25-year-olds at The winner will receive a £10,000 grant and £10,000 of mentoring and accounting advice and two runners-up will be given £5,000 of mentoring and accounting advice.