MARKETING EXECUTIVE – SOUTH MIDLANDS

Reporting to: Regional Marketing Manager
Departments: Marketing
Location: Bicester
Reference: South 209

About Us

We are the one of the fastest growing accountancy practices in the UK with over 2500 staff in over 80+ office locations.  Baldwins is now part of the Cogital Group which has 4700 people Operating from 150 offices in 7 countries.  We are committed to providing an outstanding service to our clients and their businesses and provide a diverse range of compliance and specialist services specifically designed to our client’s individual needs.  We work with all types of businesses from sole traders to large national corporations and everything in between.  As a firm we have grown significantly both organically and by acquisition and by using a consultative approach we can offer a wide range of Business solutions, across Accounting, Audit, Tax, Payroll, Corporate Finance and Restructuring & Insolvency.

As a Marketing Executive your main responsibilities will include:

  • Implement the marketing activities as directed by the Marketing Manager
  • Support the maintenance of the database of clients and contacts, ensuring contacts are kept up to date and relevant activities are recorded
  • Prepare and distribute direct mail and e-shots to clients, prospects and referrers
  • Assist with the collation and distribution of press releases to relevant publications in conjunction with the marketing manager and agency
  • Identifying potential PR stories and drafting, issuing and following up press releases
  • Organise seminars, corporate events, advertising and sponsorship under the guidance of the Marketing Manager
  • Work with the central team for graphic design to produce collateral and promotional items
  • Work on national marketing campaigns and initiatives as required by the group
  • Ensure the intranet pages are up to date for the region
  • Update the website with new content
  • Ensure Baldwins is represented at key networking events
  • Attendance at quarterly meetings, including providing an update on marketing activities relevant to support the Directors and business development
  • In liaison with Marketing Manager and national marketing team help to co-ordinate the roll out of national marketing initiatives to progress the firm’s marketing strategy

As a Marketing Executive your skills and qualifications will include:

  • A desire to or currently working towards a Chartered Institute of Marketing Diploma qualification
  • Would ideally have professional services experience or relevant B2B marketing experience
  • Ideally knowledge of the types of accounting and financial services provided to SMEs, private individuals and large scale corporate bodies, and an ability to learn quickly on new subject areas
  • Knowledge of all elements of the marketing mix from campaign, planning to implementation and follow up, including direct mail, advertising, seminars, literature production, digital, social media, PR, networking with an emphasis on return on investment
  • Experience with CRM systems and database management
  • Analytical ability to maintain effective budgetary control, monitor performance results and produce campaign reports
  • Desirable but not essential – Experience using the Adobe Creative suite
  • Desirable but not essential – experience with WordPress or similar CMS systems
  • Clear and concise and able to liaise and build good relationships at all levels
  • Able to  liaise  in  a  professional  manner  with  senior  Baldwins personnel
  • Strong writing/presentation skills
  • Able to work within teams and across team/divisional structures
  • Flexible and able to react to change and prioritise accordingly
  • Committed to delivering excellent levels of service at all times

The Benefits:

Our clients deserve the best, the same goes for our people.  You will receive a competitive salary and benefits package.  Learning and Development is an integral part of the Baldwins Group.  We aim to provide the best support to our people to ensure that their development and knowledge is at the best level possible through professional qualifications, online training and self development.

Our Culture:

Our Core Values & Behaviours underpin what Baldwins is all about. These are the foundations that we will continue to build and develop our business on as we move forward. Along with roles and responsibilities definitions, these Core Values & Behaviours are what we expect to be displayed by all staff and partners at all levels and at all times. Consistently demonstrating the Behaviours allows the Firm to grow and achieve our four goals of Happy Staff, Happy Clients, Financial Strength and Quality of Advice and Service.

How to Apply:

Please send your CV and cover letter including salary expectations and notice period to Esther at careers@baldwinandco.co.uk

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